mike potter
CREATIVE + STRATEGY + LEADERSHIP
Here's the secret trick smart brands & agencies use to supercharge their creative teams:
They call Mike Potter (i.e., me)
I build, nurture, and lead transformative creative teams whose work elevates brands, activates communities, and moves needles.But don't take my word for it, take theirs:
THANKS, BOSS ;-)
"After working with Mike at Dentsu Creative, I knew hiring him to run Encore's U.S. creative team would be a game changer. He's smart, decisive, and brings both vision and results to the table."
Liz Whittaker | former VP, Creative Services, Encore; ex-W+K, R/GA, AKQA
Nailed it!
"(Mike's Encore team) did an amazing job bringing together our brand story around our value prop for our customers and teammates. They nailed it!”
NO ONE BETTER
"There is no one better at distilling brand strategy into powerful messaging than Mike. When I brought him into FIS, he quickly showcased his ability to understand our business, and created not only brilliant work, but the framework for our brand that served as our North Star for years.”
gets people
"Mike hired me to lead the Content Studio at Encore, and from day one I knew I was working for a leader who really gets people. Mike builds his teams around talent and trust. He lets you bring your best ideas forward and gives you room to run... (he) makes everyone around him better."
You've read the reviews
Or, discover the Potter Process, my 4-part recipe for cooking up needle-moving creative:
part ONE: DISCOVER
With apologies to Lao Tzu, creating work for thousands of eyeballs starts with a few important steps:
1. Dig Deep: Immerse yourself in the brand and business so you're well armed with the right info, intel, and insights.2. Set the Table: Working collaboratively, clearly define, outline, & roadmap everything, as needed.3. Kick the Tires: Poke, prod, and pressure-test to ensure the plan will take you where need to go.
step TWO: STRATEGIZE
Great strategy isn’t always noticeable, but the results sure are ;-)
Crafting transformative work starts with considering your audience and their POV, an empathetic evaluation that will help shape the end-to-end CX and, ultimately, ensure we're giving them what they want (like a chance to see a famous musician up-close and personal, perhaps?)The most effective tools at this stage are insights—the unique “hooks” that open eyes and change perspectives.
step THREE: IDEATE
Ideas are like rocket fuel: They have the power to launch creative out of this world.
And like rocket fuel, producing the most powerful ideas requires a special formula—like mine:1 part Sherlock Holmes: Start with the facts. Look for patterns. Follow compelling leads. Above all, be relentless.1 part Captain Kirk: Boldly go where no one has gone before—an “out there” idea can always be scaled back or spark new POVs.1 part MacGyver: Balancing practical know-how with a willingness to think outside the box helps keep ideation on track yet inspired.
step FOUR: CREATE
Not all creative is, um, created equal
Good creative makes you think.
Simplifies complexity, organizes disorder, and reframes the same-old, same old in an original, imaginative way.Great creative makes you believe.
Builds on good by presenting tangible and relevant comparisons that clearly communicate the value and superiority of an idea.Exceptional creative inspires you to act.
Seamlessly engages the audience with new and empathetic POVs, stimulates connections, and inspires intentional action.
Potter, in nutshell:
If we’re known by the company we keep, a quick glance at these logos tells you all you need to know.I do my own stunts. From crafting pithy brand narratives to designing U.S.-Patent-awarded UX, I’m a 5-tool player.But if you're looking for a stunt coordinator: I've successfully built, led, and mentored creative teams of all sizes.I'm more than a pretty (Creative Director) face. And I’ve got an MBA to prove it.Been there, done that—and I'll bring everything I've learned along the way to your project.Now click below to visit my portfolios or keep scrolling to get in touch.Note: Please request access to my New Biz pitch deck portfolio after clicking link.
